dentist · London Borough of Merton

Who's actually winning in Dentists in London Borough of Merton? The reviews already told us.

23 dental practices compete for patients in Merton — and most can't see how they stack up. We read 506 public reviews across all of them to build the scoreboard: who's actually pulling ahead, what their patients keep asking for, and the one complaint costing nearly everyone bookings.

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One report · One-off · Instant access

Net sentiment

The market scores +91 out of 100 on customer sentiment.

Customers here are happy on average — but a small handful of businesses are doing the heavy lifting. The rest are riding on goodwill that is already thinning.

+91Range −100 to +100
506
Reviews analysed
in the selected window
23
Businesses tracked
~22 reviews per business
4.80
Average rating
93.3% five-star · 4.2% one-star
+91
Net sentiment
472 promoters vs 24 detractors

The Leaders

Five businesses are running the market. The report tells you which.

Five businesses in this market take 54% of every review a customer leaves. The other 18 are sharing the rest. You can see their ratings and volume. You cannot see who they are.

54%
of all reviews in Dentists in London Borough of Merton belong to just five businesses.
  1. No. 01 Locked 4.97★·65 reviews
  2. No. 02 Locked 4.66★·82 reviews
  3. No. 03 Locked 4.96★·49 reviews
  4. No. 04 Locked 5.00★·38 reviews
  5. No. 05 Locked 4.90★·39 reviews
Plus rising challengers, polarising stars, and at-risk competitors

The competitive map

Reliable leaders. Polarising stars. And the dot worth finding.

Every business in Dentists in London Borough of Merton is one of the dots below. The further right, the higher the average rating. The higher up, the more consistent the reviews. The report puts a name next to every dot — and tells you which corner each name belongs in.

Consistently Mediocre Reliable Leaders Volatile & Weak Polarising Stars Average rating → ↑ Consistency of reviews

Key Highlights

The things you would actually want to know before tomorrow.

Each one came out of the same reviews you just scrolled past. Together they say more about how customers behave in this market than a year of guessing would.

No. 01
One business has pulled far more reviews than any rival in the borough this year. Worth knowing which.
Named & ranked Locked
No. 02
The highest-rated business with real review volume — usually not who you would guess.
Named & ranked Locked
No. 03
The phrase five-star customers reach for first when they describe what got them.
Named with evidence Locked
No. 04
The one complaint that keeps showing up — across nearly every business here.
Named with evidence Locked
No. 05
The market leader who is quietly losing ground — and probably has not noticed yet.
Mapped & explained Locked
No. 06
What the typical customer here actually says when a friend asks for a recommendation.
Verbatim, in full Locked
And the forty smaller ones we did not put on the page

What they keep saying

The words customers reach for, over and over.

Some of these phrases tell you what customers love. Others tell you what they have learned to put up with. We are showing you three. The other three are the ones a competitor would pay for.

highly recommend
72 mentions · 18 businesses
dental practice
44 mentions · 15 businesses
dental care
21 mentions · 11 businesses
Locked
20 mentions · 13 businesses
Locked
19 mentions · 7 businesses
Locked
18 mentions · 11 businesses

What they feel about it

Stars tell you the score. Feelings tell you why.

The emotions that keep surfacing in reviews of businesses in this market. A few are predictable. A couple are not — and they are the ones worth reading carefully.

What you actually get

Five sections. Written for someone who has to decide.

Every section names businesses, lays out the numbers, and ends with the move worth making. It is in your inbox the moment your card clears.

  1. Executive summary & market structure
    Who leads, by how much, and whether the market is a few giants or a long tail. A short briefing on who is winning, who their customers love, who keeps them coming back, and where the cracks are starting to show.
    Concentration index Review recency Headline narrative
  2. Customer experience & sentiment
    Positive / neutral / negative split, sentiment trend week by week, named themes for what customers love and complain about, plus aspect-level sentiment on the dimensions that matter in this category.
    Sentiment trend Aspect sentiment Emotion mix
  3. Customer persona
    A synthesised customer composite — demographics, psychographics, buying behaviour, pain points, goals — plus their own answers to the questions you wish you could ask them. Their NPS to the market is included, with the reasoning.
    Synthesised profile Voice of customer Persona NPS
  4. Competitive benchmark
    Every business on the rating × volume map, plus quality × sentiment and quality × consistency quadrants that name Reliable Leaders, At Risk, Quiet Quality, and Polarising Stars. The full ranking is named — no redactions.
    Competitive map Quadrant plots Per-business stats
  5. Strategic plan
    A SWOT grounded in the review evidence, then a prioritisedset of strategic moves with impact / urgency tags and named actions — timelines, key activities, success metrics, and risk mitigation.
    SWOT Priorities Actions & metrics

One report, one price

The whole picture, not just the preview.

One-off report · Launch price
£395£200
Introductory launch price — full price £395
  • Every business named — no redactions
  • Five sections, ~30 pages of evidence-backed analysis
  • Sentiment, aspect, and emotion analysis per business
  • Synthesised customer persona with verbatim answers
  • SWOT and prioritised actions with timelines
  • Password-protected, accessible from any browser, forever

Delivered in minutes · Yours to keep

You've seen the preview. The names are one click away.

The leaderboard, the themes, the named competitors, the verbatim quotes, the prioritised actions — all unlocked the moment your card clears.